Building a magnetic personal brand on social media isn’t just about sporadic posts or joining trending challenges. It’s about a deliberate, consistent strategy.
For those navigating the intricate lanes of social media with an aim to position themselves as thought leaders, Peep Laja, CEO at Wynter, offers a pragmatic approach that can serve as a valuable roadmap.
1. Be Consistent: It’s the holy grail. Whether you’re using LinkedIn, Twitter, or TikTok, the key is regularity. A once-in-a-blue-moon post won’t cut it. You’ve got to show up, and consistently. This isn’t about bombarding your audience but engaging them with a steady stream of quality content.
2. Choose the Right Platform: Every platform has its unique audience. Before diving in, think about where your target audience hangs out. Are they the professionals on LinkedIn or the creatives on TikTok? Once you’ve pinpointed this, focus your energies there. Spreading yourself too thin across all platforms is counterproductive.
3. Be Genuinely Interesting: Consistency without captivating content is just noise. Peep stresses the importance of sharing engaging and relevant content. Remember, you don’t need to be interesting all the time; even Peep acknowledges that’s a tall order. However, aim to bring value each time you post.
4. Stick to Your Niche: It’s tempting to have an opinion on everything under the sun. Resist that. Become known for your expertise in a specific domain. When people can easily associate you with a particular topic or category, you become the go-to person in that field.
5. Share Personal Experiences: Rather than dishing out generic advice, narrate stories from your own journey. Peep recommends sharing personal lessons and experiences, as they resonate deeply with audiences. These stories, peppered with your unique insights, are far more impactful than regurgitated information.
6. Avoid Platitudes: “Work hard, and success will come” sounds motivational, but it’s vague and overused. Instead of resorting to such clichés, offer tangible advice rooted in experience. Your audience seeks authentic guidance, not just another motivational quote.
Incorporating Peep Laja’s suggestions into your social media strategy can set you on the path to becoming a trusted voice in your field. Building a personal brand is a marathon, not a sprint. So, arm yourself with patience, genuine interest, and Peep’s tried-and-tested techniques, and you’re bound to see sustainable growth in your online influence.