Managing large sales deals can be a double-edged sword for enterprise companies. While they serve as major growth engines, they also inject a significant dose of ‘exhaust’ in the form of workflow complexities into the organizational machinery.
However, the impact goes beyond surface-level workflow inefficiencies.
Customized pricing for complex sales deals often relies on manual processes involving spreadsheets and isolated archaic software. This manual approach leads to a lack of integration between pricing structures and billing systems, requiring manual tracking of product usage and reconciliation with customers each month.
This hinders leadership’s ability to have real-time, accurate insights into cashflow and revenue, impeding airtight revenue management, from accurate forecasting to timely cashflow management. This imposes an ongoing “complexity tax” on the overall financial management and limits leadership’s ability to steer with precision during critical periods.
This issue persists because many existing tools are built for simpler deal structures or provide only single-point solutions that address narrow workflow needs. Their limitations have fostered an industry mindset accepting the operational baggage added by each complex sales deal simply as ‘part of the game’.
Savvy leaders at well-resourced companies who recognize the value of robust and prompt revenue management often resort to developing in-house solutions to address these challenges.
That’s how Aleks Đekić, CEO & Co-founder of Alguna, became acquainted with the problem. “During my time at Dojo, the UK’s version of Square, I was leading product development of similar internal automation tools for a 600-person commercial team”, Đekić shares.
Alguna, a quote-to-revenue billing platform designed for all levels of enterprise sales deal complexity, democratizes access to such automation for companies lacking resources to develop their own solutions.
Alguna goes beyond automating the pricing, quoting, and billing workflows of complex deals. It serves as a central source of truth for near real-time revenue metrics, removing guesswork from monthly revenues forecasting.
Recognizing the challenge of adopting new software, Đekić emphasizes that Alguna doesn’t require companies to overhaul existing systems, and integrates seamlessly with their existing systems. “It works with popular CRMs, ERPs, accounting, and engineering tools, covering the entire customer lifecycle while being quick to set up,” he adds.
As artificial general intelligence (AGI) becomes more embedded in enterprise products, the complexity of sales deals will only increase. In such an environment, tools like Alguna are critical for companies striving to smoothly run their sales operations without succumbing to operational complexities.